Media Passport The lowdown on local media landscapes

Denmark Flag

Freesheets have dominated the media-related headlines coming out of Denmark over the last couple of years, and they have certainly made their mark on the country. Paid-for dailies have lost a significant portion of adspend as a result, and they were already under pressure from an increasingly strong magazine sector.

Denmark Market Data


Ad Spend by Medium

Denmark ad spend share

Adspend Trends ($bn)

Denmark ad spend trends
132 No. of consumer magazines 
175 mins Daily TV viewing
86.1% Online penetration

TOP MEDIA

Rankings for Television, Newspapers, Magazines, Websites, Advertisers and Agencies.

insight

Different strokes, different folks Different strokes, different folks 10 June 2009 - With scale and brand strength having little impact in the Nordic countries, advertisers need the right strategy and tools to get their presence noted in the localised markets. Jon Ross reports. The morning press gets wake up call The morning press gets wake up call 10 June 2009 - The morning press throughout the Scandinavian region is fighting hard to stay strong and remain front of mind with a raft of initiatives as competition from other media gets ever fiercer. Urban Hilding reports Change is the name of the game Change is the name of the game 13 March 2008 - The Danish advertising industry may be experiencing strong growth, but this has come with a lot of changes – with some parts of the sector undergoing ups and downs. Claus Gilbert Clausen reports.
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news

Peter Schmeichel becomes Carlsberg ambassador 25 January 2012 Spotify hits 2.5 million subscribers 25 November 2011 Doubts in Europe over spending money to save the Euro 09 November 2011 Betfair reappoints sports stars to boost new casino 17 October 2011 Danish Daily launches user-based think tank 27 September 2011
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M&M Shortcut

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Denmark FlagDenmark Profile

  • Population 5.5 million
  • Capital City Copenhagen
  • Language Danish, English
  • Currency Danish kroner (DKK)
  • Time zone GMT+1 hour
  • Dialing Code +45
  • Internet Country Code.dk
  • GDP per head $36,200
  • Annual Growth -3.60%
  • Exchange rate to $ 5.47  Danish kroner per US $
  • 2009 Adspend (USD 000)$2,201

Source: www.cia.gov/library/publications/the-world-factbook/
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