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Media Passport The lowdown on local media landscapes

Germany

Germany is settling down after changing how its TV deals are done, although a short-term market driven by the recession means that the full-blown effects have yet to work their way through. The print market is determined to stay healthy by embracing digital, although it remains determined to keep freesheets out.

Germany Market Data

Ad Spend by Medium

Germany ad spend share

Adspend Trends ($bn)

Germany ad spend trends

3,831 No. of consumer magazines

221 mins Daily TV viewing

79.1% Online penetration

TOP MEDIA

Rankings for Television, Newspapers, Magazines, Websites, Advertisers and Agencies.

insight

German TV links up to internet 03 April 2012 - As an increasing number of televisions that can be connected to the internet are sold in Germany, Eeva Reumann explores the untapped potential for advertising campaigns

Media prices continuing rise 20 January 2011 - With media inflation continuing into 2011, Martin Sambrook assesses the outlook in key markets and suggests ways of keeping costs down.

German TV is boosted by internet developments 29 September 2010 - Uwe Kastens, SevenOne Media's director of international sales, offers his perspective on the health of German TV.

More Insight »

news

Axel Springer’s Q1 results dampened by international print declines 09 May 2012 Axel Springer buys UK’s Totaljobs website for $174m 05 April 2012 Spotify makes German debut 13 March 2012 Bild strips front page of nudes 12 March 2012 Bauer brings Closer to Germany 21 February 2012

Germany Profile

Population 82 million
Capital City Berlin
Language German
Currency Euro (EUR)
Time zone GMT+1 hour
Dialing Code +49

Internet Country Code.de
GDP per head $34,200
Annual Growth -5%
Exchange rate to 0.7 Eur per US $
2009 Adspend (USD 000)$28,963

Source: www.cia.gov/library/publications/the-world-factbook/

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