Media Passport The lowdown on local media landscapes

insight

China China tightens its IPTV foothold 03 April 2012 - With consumer income and retail sales booming, multichannel TV adspend is reaching new highs. But its advancement is not without its pitfalls, says Simon Twiston Davies Brazil Brazil’s TV keeps nimble footing 03 April 2012 - Watching TV features heavily among Brazilians' pastimes. To keep it relevant, on-screen advertisers are now cleverly hooking up with new media platforms, writes Rodney Ulrich US Pitching ads for the Super Bowl 03 April 2012 - The Super Bowl is the US's biggest annual betting extravaganza, with an estimated $1bn wagered on the championship game of professional American football, writes Jon Swallen Germany German TV links up to internet 03 April 2012 - As an increasing number of televisions that can be connected to the internet are sold in Germany, Eeva Reumann explores the untapped potential for advertising campaigns US Brands coy on online video 16 December 2011 - Online video in the US is growing rapidly, although ad revenue in the online video space remains a fraction of TV spend because of cautious advertisers, writes Ryan Jamboretz Web viewing on upward curve 16 December 2011 - Viewing video online has become as integral to the web experience as searching, checking email and social networking. Asia is no exception, with consumption up. By Joe Nguyen Mexico Online video’s growing pains 16 December 2011 - More than 80% of the LatAm online population watches video, but a lack of professional content from media owners is currently holding the platform back, argues Rachel Reyes China China cools on group buying 16 October 2011 - With growth lagging after last year’s spurt, it remains to be seen which player in the country will emerge as dominant from the present fragmented market, writes Alex Phung US Buy the trend or sell the fad? 16 October 2011 - Opinions differ on whether the daily deals industry is just a flash in the pan or something more long-lasting. Andrew Lipsman looks at concerns and opportunities for the sector Israel Israel: group buying sites soar 16 October 2011 - Brands are becoming weary of the effect that too many online discounts can have on their businesses, fearful that consumers will not spend without an offer, writes Stephen White