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Media Passport The lowdown on local media landscapes

Mexico

Flexibility among the Mexican media owners means that the market has the potential to be particularly creative. MPG Mexico was crowned Agency of the Year at the Festival of Media Awards 2010.

Mexico Market Data

Ad Spend by Medium

Adspend Trends ($bn)

1,595 No. of consumer magazines

27.2% Online penetration

TOP MEDIA

Rankings for Television, Newspapers, Magazines, Websites, Advertisers and Agencies.

insight

Online video’s growing pains 16 December 2011 - More than 80% of the LatAm online population watches video, but a lack of professional content from media owners is currently holding the platform back, argues Rachel Reyes

Clearing the air on sustainability 08 April 2011 - Sentiment at the 2010 United Nations Climate Change Conference (COP 16) in Mexico reflected growing concern and awareness of sustainability in the host nation, says Elisa Fernández Franco

Young urbanites fuel huge rise in adspend 21 November 2007 - Global marketers take on political risk to seize the potential for pan-regional media, the internet and outdoor. By CYNTHIA EVANS

More Insight »

news

Brazil and Mexico switch to new leisure channels 16 March 2012 Mediacom Mexico appoints Frias as CEO 02 March 2012 Eva Hughes takes helm at Condé Nast LatAm 11 January 2012 IHG and Playa Ponienta Group open Mexican Holiday Inn 19 September 2011 Social networks most popular in Mexico 30 August 2011

More News »

Mexico Profile

Population 111 million
Capital City Mexico City
Language Spanish
Currency Mexican pesos (MXN)
Time zone GMT-6 hours
Dialing Code +52

Internet Country Code.mx
GDP per head $13,200
Annual Growth -7.10%
Exchange rate to $ 13.64 Mexican pesos per US $
2009 Adspend (USD 000)$3,464

Source: www.cia.gov/library/publications/the-world-factbook/