Mediacom Mexico appoints Frias as CEO
02 March 2012
Mediacom Mexico has named Edgardo Frias, who was previously senior group director of Starcom Mexico, as its new chief executive effective from 12 March.
In the newly created role, Frias will assume control from Mediacom Mexico’s chief operating officer Sergio Cabrera, who is moving to a different position in GroupM.
“Edgardo is a real expert in all media-related issues and has very strong negotiation skills. He is universally respected by clients, the media and his team, and has an attitude that fits perfectly with our ‘People first, better results’ philosophy,” says Mediacom Latin America CEO Emilio Silva.
Mediacom has grown significantly in Latin America in the last 12 months and has added advertisers including the Fox TV network, Bayer, Electrolux and Revlon to its client list.
David Hing, London