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Media Passport The lowdown on local media landscapes

Netherlands

The Netherlands brought reality TV programme Big Brother to the world, and with local agencies doing plenty of international work, the country has earned itself the reputation for being a creative hub.

Netherlands Market Data

Ad Spend by Medium

Adspend Trends ($bn)

238 No. of consumer magazines

191 mins Daily TV viewing

88.6% Online penetration

TOP MEDIA

Rankings for Television, Newspapers, Magazines, Websites, Advertisers and Agencies.

insight

One world, many places 08 July 2010 - Based on Ipsos' Global Advisor survey, this report looks into citizens' relationships with their local area and who has the best quality of life.

Record adspend fuels print optimism 28 August 2008 - Netherland’s newspapers and magazines reported healthy rises in adspend in 2007, but can this growth can be sustained this year. Michael Van Os reports.

Dutch TV shows courage in crisis 28 August 2008 - Although TV viewing times fell in the Netherlands for the first time in years in 2007, TV adspend reported a healthy rise Ruud de Langen examines the shape of the market. Ruud de Langen reports.

More Insight »

news

Eurostar plans European expansion 14 May 2012 Cheil Benelux appoints former Ogilvy exec 17 April 2012 Nickelodeon renews theme park alliance in Germany 04 April 2012 Online banking most popular in the Netherlands 17 February 2012 IKEA assembles reality show in the Netherlands 03 February 2012

More News »

Netherlands Profile

Population 17 million
Capital City Amsterdam
Language Dutch
Currency Euros (EUR)
Time zone GMT+1 hour
Dialing Code +31

Internet Country Code.nl
GDP per head $39,000
Annual Growth -4.30%
Exchange rate to $ 0.73 Euros per US $
2009 Adspend (USD 000)$4,593

Source: www.cia.gov/library/publications/the-world-factbook/