The Netherlands has only managed four years of growth out of the last 10. A 14% decline last year should be followed by 2.7% growth this year though.
Ad Spend Share by Medium
Ad Spend Trends ($bn)
Top 10 Advertisers | 1 | Unilever Nederland
|
| 2 | KPN
|
| 3 | Procter & Gamble Nederland
|
| 4 | L'Oreal Nederland
|
| 5 | Albert Heijn
|
| 6 | Schuitema
|
| 7 | Coca Cola Nederland
|
| 8 | Lidl Nederland
|
| 9 | Kruidvat Nederland
|
| 10 | Beiersdorf
|
The Dutch magazine sector was hit in 2009, just like elsewhere in the world, but new entrants in the market are keeping a positive appearance.
3,831 No. of magazines (consumer)
34% Newstand sales
€3.95bn Ad expenditure
21% Share of adspend
Top 10 Women's Magazines Vrouw
| Telegraaf Media Nederland / Landelijke Media
| Weekly
| 761,435
|
Libelle
| Sanoma Media Netherlands
| Weekly
| 448,303
|
Margriet
| Sanoma Media Netherlands
| Weekly
| 259,603
|
LINDA.
| Mood for Magazines
| Monthly
| 168,905
|
Glamour
| G + J Glamour
| Monthly
| 152,556
|
Vriendin
| Audax Publishing
| Weekly
| 131,516
|
Cosmopolitan
| Sanoma Media Netherlands
| Monthly
| 120,691
|
Flair
| Sanoma Media Netherlands
| Weekly
| 111,381
|
100% NL Magazine
| 100% NL Magazine
| 10 per year
| 105,226
|
Grazia
| Sanoma Media Netherlands
| Weekly | 93,728
|
Top 10 Men's Magazines | Panorama | Sanoma Media Netherlands | Weekly | 68,366 |
Playboy
| Sanoma Media Netherlands
| Monthly
| 54,211
|
| FHM | Free Media Group
| 10 per year
| 47,873
|
Men's Health
| Weekbladpers Tijdschriften
| 10 per year
| 46,988
|
| Nieuwe REVU | Sanoma Media Netherlands | Weekly | 43,277 |
BLVD–Man
| Credits Media
| Quarterly
| 40,112
|
| Aktueel MAN | Audax Publishing bv | 10 per year | 33,696 |
Esquire
| Free Media Group
| 10 per year
| 24,894
|
Penthouse
| Mediaventura
| Monthly
| 10,413
|
| Bright | Veen Magazines | 6 per year | 8,881 |
Top 10 Business/Finance/News Magazines Elsevier
| Reed Business | Weekly
| 132,806
|
| Management Team | MT MediaGroep
| 20 per year | 118,482
|
Ondernemen!
| Scope Business Media
| 10 per year
| 105,842
|
Sprout
| MT MediaGroep
| 9 per year
| 96,905
|
Management Scope
| Scope Business media | 11 per year
| 52,641
|
Quote
| Hearst Magazines Netherlands
| Monthly
| 51,896
|
Vrij Nederland
| Weekbladpers Tijdschriften
| Weekly
| 50,792
|
HP/de Tijd
| Audax Publishing
| Weekly
| 27,903
|
De Groene Amsterdammer
| De Groene Amsterdammer
| Weekly
| 18,783
|
| Beleggers Belangen | Reed Business | Weekly | 13,810 |
Top 10 General Interest Magazines Kampioen
| ANWB Media
| Monthly
| 3,560,899
|
Nestor
| Unie KBO
| 10 per year
| 284,801
|
Plus Magazine
| Senior Publications | 11 per year
| 282,484
|
Quest
| G + J Uitgevers
| Monthly
| 198,270
|
Privé
| Telegraaf Media Nederland
| Weekly
| 194,838
|
Weekend
| Audax Publishing
| Weekly
| 168,960
|
Story
| Sanoma Media Netherlands
| Weekly
| 129,186
|
| National Geographic | G + J Uitgevers | Monthly | 119,427 |
Reader's Digest/Het Beste
| Uitgeversmij. The Reader's Digest
| Monthly
| 110,495
|
ZIN
| Sanoma Media Netherlands
| Monthly
| 95,693
|
To order a copy of FIPP World Magazine Trends 2011/2012 – which features detailed local magazine information on 48 country markets and an overview of major trends and developments – visit www.fipp.com/publications.
A shuffling of the pack in 2008 and the relative strength of the sector, meant the fall in TV spend in 2009 was only 8%, compared to the overall market drop of 14%.
7.38m No. of TV households
78.9% Daily reach
191 mins Daily viewing
$4.43bn Ad expenditure
Top TV Channels Nederland 1
| 21.5 | 11.2 |
RTL 4
| 14.4 | 26.5 |
SBS 6
| 10.0 | 14.4
|
Nederland 2
| 6.8 | 2.5 |
Nederland 3
| 6.5 | 4.0
|
RTL 7
| 4.6 | 5.8 |
| RTL 5 | 4.0 | 8.4 |
NET 5
| 3.5 | 9.9 |
Veronica
| 3.1 | 6.8 |
RTL 8
| 1.7 | 2.8 |
Top International Channels | Discovery | 671 | 40.3 |
National Geographic
| 601 | 36.1 |
Eurosport
| 511 | 30.7 |
| MTV | 465 | 27.9 |
CNN International
| 404 | 24.3 |
Hit by the recession, the Dutch newpaper scene saw both changes in ownership and closures in 2009, for PCM in particular.
Top Daily Newspapers Wegener Dagbladen
| 2,407,000
| 744,000
|
| NRp Dagbladen | 1,965,000 | 615,000 |
De Telegraaf
| 2,130,000 | 587,000 |
Metro
| 1,705,000 | 485,000 |
| AD | 1,532,000
| 400,000 |
Sp!ts
| 1,582,000 | 382,000 |
Dagblad De Pers
| 717,000 | 244,000 |
| De Volkskrant | 791,000 | 235,000 |
NRC Handelsblad
| 532,000 | 185,000 |
Trouw
| 304,000 | 94,000 |
Growth in online advertising slowed to almost a standstill in 2009, but online TV is popular and the print sector is also busy adapting to the digital age.
5 (out of 70) Digital economy ranking (EIU)
88.6% Online penetration
11.9m Total monthly unique visitors
24.06m Total monthly minutes
17.7% Share of adspend
Top Websites | Google Sites | 11,585 |
Microsoft Sites
| 10,998 |
| Facebook.com | 8,454 |
Sanoma Group
| 6,870 |
eBay
| 6,571 |
Hyves
| 6,422 |
Wikimedia Foundation Sites
| 6,006 |
Publieke Omroep
| 5,259 |
Vevo
| 4,531 |
ING Group
| 4,185 |
Top Social Networks | Facebook.com | 8,454 |
Hyves
| 6,422 |
| Twitter | 3,769 |
Linkedin
| 3,703 |
Windows Live Profile
| 2,484 |
Badoo
| 675 |
Myspace
| 612 |
Deviantart
| 549 |
Schoolbank
| 524 |
Tumblr
| 487 |