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Media Passport The lowdown on local media landscapes

Poland

Poland is a market that has enjoyed relatively low costs in TV, partnered with high consumption, but increasing clutter (and a tough recession) means the pressures and demands on marketers are growing.

Poland Market Data

Ad Spend by Medium

Adspend Trends ($bn)

1,870 No. of consumer magazines

245 mins Daily TV viewing

58.4% Online penetration

TOP MEDIA

Rankings for Television, Newspapers, Magazines, Websites, Advertisers and Agencies.

insight

National competitiveness 30 October 2009 - Globalisation has brought the concept of nation branding into sharper focus, as countries compete to a ract investment and tourists. The barometer of success is the Anholt-GfK Roper Nation Brands Index. 2009s Index sheds light on the changing balance of global power.

Polishing up on integrated comms 16 December 2008 - Communication based on engagement has to be the next move, as consumers switch off the TV and turn to the internet for information. Anna Lubowska reports.

Big business adds polish to sector 13 March 2008 - The Polish media landscape is being shaped by in which international players vie for dominance. Piotr Ruszak reports.

More Insight »

news

Burda International acquires Gruner + Jahr Poland 22 April 2013 Mecom mulling sale of three divisions 14 January 2013 Disneymedia+ Poland extends offering to CEE 08 January 2013 UM secures Goodyear Dunlop’s Eastern European business 31 October 2012 Spotify steps up European expansion 17 October 2012

More News »

Poland Profile

Population 38 million
Capital City Warsaw
Language Polish
Currency Zlotych (PLN)
Time zone GMT+1 hour
Dialing Code +48

Internet Country Code.pl
GDP per head $17,800
Annual Growth 1.10%
Exchange rate to 3.1 Zlotych per US $
2009 Adspend (USD 000)$2,243

Source: www.cia.gov/library/publications/the-world-factbook/