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Media Passport The lowdown on local media landscapes

Russia

Russia was hard hit by the recession, but it has now rediscovered its growth potential. Barriers to entry into the market remain high. Video International currently controls 75% of the TV ad market, although moves are being made to increase competition. Local language websites continue to dominate over global favourites.

Russia Market Data

Ad Spend by Medium

Russia ad spend share

Adspend Trends ($bn)

Russia ad spend trends

20,433 No. of consumer magazines

241 mins Daily TV viewing

42.8% Online penetration

TOP MEDIA

Rankings for Television, Newspapers, Magazines, Websites, Advertisers and Agencies.

insight

Media prices continuing rise 20 January 2011 - With media inflation continuing into 2011, Martin Sambrook assesses the outlook in key markets and suggests ways of keeping costs down.

One world, many places 08 July 2010 - Based on Ipsos' Global Advisor survey, this report looks into citizens' relationships with their local area and who has the best quality of life.

The Russian TV revolution 17 June 2010 - TV is about to change in Russia. In contrast to the UK, France and Spain where media owners are being allowed to tighten their grip on the ad market, Russia is entering a more competitive era.

More Insight »

news

Possible Worldwide takes majority stake in Russian digital agency 18 May 2012 US ad spend outlook improves 30 April 2012 BRIC consumers most inclined to SMS promotions 11 April 2012 News Corp facing Russian billboard bribery allegations 06 March 2012 Paramount Comedy launches in Russia 08 February 2012

Russia Profile

Population 140 million
Capital City Moscow
Language Russian
Currency Russian rubles (RUB)
Time zone GMT+3 hours
Dialing Code +7

Internet Country Code.ru
GDP per head $15,200
Annual Growth -8.50%
Exchange rate to $ 32 Russian rubles US $
2009 Adspend (USD 000)$6,305

Source: www.cia.gov/library/publications/the-world-factbook/

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