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Media Passport The lowdown on local media landscapes

Singapore

Singapore has long rivaled Hong Kong as a hub for Asia, and now investment has been ramped up to fuel its digital leadership for the region. The domestic media market is dominated by Singapore Press Holdings and MediaCorp.

Singapore Market Data

Ad Spend by Medium

Singapore ad spend share

Adspend Trends ($bn)

Singapore ad spend trends

insight

Asia’s infrastructure catch-up 10 January 2013 - Agencies will have to work harder to get digital spend away in markets that are playing catch up with demand, writes Toby Jenner.

The difference is all in the detail 20 January 2011 - The enormous diversity in Asia is producing a wide range of mobile opportunities for brands says Eric Bader.

Kinetic View: Singapore Circle Line 13 May 2010 - Kinetic Outdoor Media and Marketing explores the advertorial impact of the opening of Circle Line (CCL) in Singapore.

More Insight »

news

Burda launches Chinese edition of Prestige 22 May 2013 Essence sets up shop in Singapore 10 May 2013 Synthesio expands Asian footprint 17 April 2013 TNS appoints new Singapore MD 20 February 2013 Dentsu launches Hello! Japan TV channel in Singapore 20 February 2013

Singapore Profile

Population5 million
Capital CitySingapore
LanguageMandarin, English
CurrencySingapore dollars (SGD)
Time zone GMT+8 hours
Dialing Code +65

Internet Country Code.sg
GDP per head$50,300
Annual Growth-2.6%
Exchange rate to $ 1.46 Singapore dollars per US $
2009 Adspend (USD 000)$982

Source: www.cia.gov/library/publications/the-world-factbook/

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