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Media Passport The lowdown on local media landscapes

Singapore

Singapore has long rivaled Hong Kong as a hub for Asia, and now investment has been ramped up to fuel its digital leadership for the region. The domestic media market is dominated by Singapore Press Holdings and MediaCorp.

Singapore Market Data

Ad Spend by Medium

Singapore ad spend share

Adspend Trends ($bn)

Singapore ad spend trends

insight

The difference is all in the detail 20 January 2011 - The enormous diversity in Asia is producing a wide range of mobile opportunities for brands says Eric Bader.

Kinetic View: Singapore Circle Line 13 May 2010 - Kinetic Outdoor Media and Marketing explores the advertorial impact of the opening of Circle Line (CCL) in Singapore.

Window on the world 30 October 2009 - India, Africa and Singapore are all at different stages of their development as nation brands, and all face different challenges to improve their reputations on the world stage. This has made them suitable destinations to host the first three of this year’s Nation Branding Masterclasses.

More Insight »

news

GroupM launches Xaxis Asia-Pacific 15 May 2012 P&G moves beauty units to Asia 11 May 2012 New Asian airline Scoot takes off with in-flight magazine 19 April 2012 Singapore targets India in latest tourism push 28 March 2012 Spikes Asia 2012 dates confirmed 20 February 2012

Singapore Profile

Population5 million
Capital CitySingapore
LanguageMandarin, English
CurrencySingapore dollars (SGD)
Time zone GMT+8 hours
Dialing Code +65

Internet Country Code.sg
GDP per head$50,300
Annual Growth-2.6%
Exchange rate to $ 1.46 Singapore dollars per US $
2009 Adspend (USD 000)$982

Source: www.cia.gov/library/publications/the-world-factbook/

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