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Media Passport The lowdown on local media landscapes

South Africa

South Africa is viewed by many as a gateway to Africa, and as such should benefit from increasing interest in the continent as companies seek out the “next billion” consumers. The World Cup in 2010 has spurred on ad spend, and growth in media infrastructure and sophistication.

South Africa Market Data

Ad Spend by Medium

Adspend Trends ($bn)

212 No. of consumer magazines

10.8% Online penetration

TOP MEDIA

Rankings for Television, Newspapers, Magazines, Websites, Advertisers and Agencies.

insight

Which brand will win the world cup 2010? 26 June 2010 - The event is set to boost the South African ad economy by $220m, but Josh Colley finds out which brands are having a successful tournament and which could be left peering into a gaping hole in their budget

Kinetic View: Alcohol 02 February 2010 - Kinetic Outdoor Media and Marketing looks into the ban on advertising alcohol on billboards.

Out of Africa, comes brand opportunity 02 November 2009 - Africa is a relatively untapped market of 1 billion people and interest from marketers is growing. But how do you pitch to a continent where country pride is so evident?

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news

Walmart gets green light for South African acquisition 09 March 2012 New digital men’s mag launches in South Africa 20 February 2012 PHD takes majority stake in South Africa’s Page three media 20 January 2012 South Africa’s Wonderbag heading to the UK 28 November 2011 MTV Networks Africa makes senior hire 17 November 2011

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South Africa Profile

Population 49 million
Capital Pretoria
Language IsiZulu 23.8%, IsiXhosa 17.6%, Afrikaans 13.3%, Sepedi 9.4%, English 8.2%, Setswana 8.2%, Sesotho 7.9%, Xitsonga 4.4%
Currency Rand

Time zone GMT+2 hours
Dialing Code +27
Internet Country Code.za
GDP per head $10,000
Annual Growth -1.90%
Exchange rate to $ 8.54 Rand per US $
2009 Adspend (USD 000)$2,271

Source: www.cia.gov/library/publications/the-world-factbook/