Apple iPhone owners most inclined to use maps
06 June 2012
Thirty-five percent of smartphone users across EU5 accessed maps via their device in March 2012 versus 49.6% of internet users accessing maps on their computer, according to Comscore.
Across EU5 (France, Germany, Italy, Spain and the UK), the smartphone map audience increased 55% over the past year, while map access via a computer grew just 8%.
The UK ranked first in terms of map access via smartphones at 40.2%, followed by Germany (36.1%), Spain (35.4%), Italy (31.4%) and France (30.4%).
France led the way for penetration of map sites via a computer with 53.4% reach, followed by Germany (51.1%), the UK (50.3%), Spain (48.6%) and Italy (40.7%).
Apple iPhone owners showed the highest tendency to use maps at 53.4%. Google Android ranked second in terms of map penetration at 39.8%, followed by Microsoft at 34.5%. RIM (24.5%) and Symbian (18.3%) round-out the top five.
“Smartphones are quickly becoming the primary platform for on-the-go services such as maps and navigation,” says Comscore European mobile product manager Hesham Al-Jehani. “With apps such as Google Maps coming pre-installed on many phones, it’s becoming second nature for many of us to rely on the smart device in our pocket to show us the way.”
Jenni Baker, London