Media Passport The lowdown on local media landscapes

UAE flag

It is Dubai that has been synonymous with growth in the United Arab Emirates, and it maintains its steady influx of international media businesses and brands alike. However rivalry from Abu Dhabi is taking shape, as the region’s capital asserts its claims to being the centre for the Middle East’s media expertise.

UAE Market Data


Ad Spend by Medium

UAE ad spend share

Adspend Trends ($bn)

UAE ad spend trends
257 No. of consumer magazines 

75.9% Online penetration

TOP MEDIA

Rankings for Television, Newspapers, Magazines, Websites, Advertisers and Agencies.

insight

Blackberry’s roller coaster ride Blackberry’s roller coaster ride 13 October 2010 - Eric Mirabel looks at what it means for brands when Middle Eastern countries pull the plug on Blackberry services. National competitiveness National competitiveness 30 October 2009 - Globalisation has brought the concept of nation branding into sharper focus, as countries compete to a ract investment and tourists. The barometer of success is the Anholt-GfK Roper Nation Brands Index. 2009s Index sheds light on the changing balance of global power. States narrow the gulf States narrow the gulf 30 October 2009 - As oil reserves dwindle and real estate slumps under economic pressures, Dubai and its Gulf neighbours are keener than ever to showcase the region as a cultural and economic hub by separately branding themselves as clean, green and efficient to both tourists and foreign investors.
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news

UAE’s The National undergoes a revamp 02 May 2012 UAE clamps down on energy drinks 19 July 2011 JCDecaux lands in Abu Dhabi 16 March 2011 Dubai Holdings defers loan payment again 08 September 2010 UAE to ban Blackberry services 03 August 2010
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M&M Shortcut

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UAE flagUAE Profile

  • Population 5 million
  • Capital City Abu Dhabi
  • Language Arabic
  • Currency Emirati dirhams (AED)
  • Time zone GMT+4 hours
  • Dialing Code +971
  • Internet Country Code.ae
  • GDP per head $41,800
  • Annual Growth -4%
  • Exchange rate to $ 3.673  Emirati dirhams per US $

Source: www.cia.gov/library/publications/the-world-factbook/
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