Media Passport The lowdown on local media landscapes

insight

Pitching ads for the Super Bowl 03 April 2012 - The Super Bowl is the US's biggest annual betting extravaganza, with an estimated $1bn wagered on the championship game of professional American football, writes Jon Swallen Brands coy on online video 16 December 2011 - Online video in the US is growing rapidly, although ad revenue in the online video space remains a fraction of TV spend because of cautious advertisers, writes Ryan Jamboretz Buy the trend or sell the fad? 16 October 2011 - Opinions differ on whether the daily deals industry is just a flash in the pan or something more long-lasting. Andrew Lipsman looks at concerns and opportunities for the sector

news

More than 100 brands join Rakuten Linkshare network 22 May 2012 - Kiehl’s, Biotherm, and Interflora are just some of more than 100 brands that have signed up to Rakuten Linkshare’s global pay-per-action marketing network during the first quarter of 2012. LA Times Magazine to fold 22 May 2012 - The LA Times Magazine, a monthly supplement to the Sunday edition of the Los Angeles Times, is to close due to “a very challenging environment”. Women more likely to click on Facebook ads 22 May 2012 - Women in the US were 12% more likely than men to click on an ad on Facebook, according to research from Facebook ad management solutions provider AdParlor. Super Bowl ads price hike too high for GM 21 May 2012 - General Motors will not advertise in 2013’s Super Bowl, claiming the ad spots are too expensive. Americans show mixed reactions about Facebook’s IPO 16 May 2012 - Eight in 10 Facebook users in the US say they hardly ever (26%) or never (57%) click on online advertising or sponsored content when using the site, according to an AP-CNBC poll.