Media Passport The lowdown on local media landscapes

insight

Multi-screen mobile sparks the hunt for adspend 11 January 2013 - With global ad spend set to stay steady at 5.3% in 2013, the hunt for ad dollars promises to be as fierce as ever, writes MEC's Eamonn Store. Make mobile work for consumers 11 December 2012 - As US mobile usage starts to overtake traditional media, marketers must ensure that mobile campaigns use tools that are relevant and useful to consumers, says Scott Marsden The brand alliances of tomorrow 27 June 2012 - Many newspapers face a relentless challenge for readership and revenue, but the outlook is brighter for smart magazine brands willing to form brand alliances. By George Janson

news

Online video ad views reach all-time high in the US 23 May 2013 - Americans watched 38.8 billion online videos in April, with the number of video ad views reaching an all-time high of 13.2 billion, according to Comscore’s Video Metrix service. Publishers failing to offer cross-platform opportunities 20 May 2013 - Ninety-three percent of 100 top consumer magazines in the UK, US and Germany are failing to provide brands with a complete cross-platform ad offering, according to new research. Yahoo confirms Tumblr acquisition for $1.1bn 20 May 2013 - Update: Yahoo has confirmed that it has reached a definitive agreement to acquire US-based blogging website Tumblr in a deal worth $1.1bn. Mcgarrybowen London MD relocates to New York 16 May 2013 - Mcgarrybowen London managing director Ida Rezvani is leaving the agency to take up the role of managing director at Mcgarrybowen’s New York office. BBH taps Patrick Lafferty as North America CEO 15 May 2013 - Bartle Bogle Hegarty (BBH) has appointed Patrick Lafferty as chief executive of its operations in North America. He is expected to start this summer.