Former Facebook executive Firat Dirik has been appointed as MediaMath’s regional director for Eastern Europe.

Dirik will be based at the tech company’s London office, where he will work on driving MediaMath’s expansion in the Eastern European region.

“It’s an exciting time to be joining MediaMath due to its rapid expansion, both geographically and in its product offering,” Dirik said.

“MediaMath is renowned in the industry as a leader in programmatic technology, empowering marketers to deliver goal-based marketing to meet their business needs,” he added. “I am looking forward to using my expertise I gained at Facebook, and other leading companies in the sector, to help shape MediaMath’s future in the dynamic, developing markets of Eastern Europe.”

Prior to joining MediaMath, Dirik spent four years as country manager for Facebook in the Turkish market, driving strategic development and maintaining revenue growth from the company’s London office. Before this, Dirik worked for Microsoft’s consumer and online business, leading the company’s online advertising business across MSN, Windows Live Hotmail and Messenger, Mobile, and Microsoft Media Network.

“Firat has a wealth of experience gained with some of the industry¹s major players,” said MediaMath managing director EMEA Dave Reed. “The digital advertising market in Eastern Europe is experiencing strong growth and presents a vast opportunity for MediaMath.

“We are delighted to have Firat’s local knowledge and operational expertise leading our development in the region, and helping our local clients to maximise the advantages of programmatic media buying.”