Mindshare has announced the launch of five sector-specific “fast services” to help drive business in emerging markets across Asia Pacific.
The GroupM agency said its new ‘FAST Hub’ – ‘Future Adaptive Specialist Team’ – operation will be able to deliver speedy resources in the consumer packaged goods (CPG), banking, consumer healthcare, telecom and automotive sectors.
Clients using FAST will have access to resources from GroupM, Kantar, WPP Data Alliance, CrayonData and Jivox, with the aim of allowing advertisers to use real-time insights to drive media actions.
Based out of Singapore, the hub will specialise in areas including programmatic, performance marketing, digital analytics and data management platforms.
Gowthaman Ragothaman, chief operating officer at Mindshare APAC, said: “The industry is still grappling with a deluge of data. We want to help simplify this for our clients and provide them a bespoke solution that solves their business problems.
“The role big data plays for a CPG company is totally different to the influence it has on the banking sector or auto industry. Our ability to provide customisation is one of the key differentiators for FAST.”
Ashutosh Srivastava, chairman and chief executive, AMEA, Russia and emerging markets, said: “The talent to drive these services is scarce, but Singapore provides FAST with a thriving ecosystem for learning and development.
“Together with EDB’s [Singapore’s Economic Development Board] support, this will immensely benefit Mindshare and our clients, help brand marketers find more effective and profitable opportunities for growth.”