Amy Kean has been appointed as regional director of strategy at GroupM’s Mindshare Asia Pacific after five years with Havas Media Group.
At Havas, Kean worked with brands like Clarks shoes, Penguin Random House, Nando’s and the BBC in a range of roles including director of social media and head of innovation since her appointment in 2011.
She was also founder and managing director of Havas Media Labs, helping businesses such as AXA, Pernod Ricard and Channel 5 work towards the future through insight and technology.
“The complexity, dynamism and increased digitization of the APAC landscape makes it the most exciting territory in the world for the media industry right now, and Mindshare is clearly leading the charge,” Kean said of her appointment.
“I’m really looking forward to using my years of experience in media strategy and innovation to help bring their truly modern and data-driven adaptive thinking to life across the region.”
The media agency network has appointed Kean because they hope she will bring “a wealth of experience across diverse verticals” to be applied to the Asia Pacific market.
“Amy is a progressive thinker and with her innovative approach to digital marketing, we are positive she will bring a fresh perspective to how we operate in the region,” said Mindshare Asia Pacific chief executive of growth and emerging market solutions Deepika Nikhilender. “The Asia Pacific market is unique and has its own challenges, which Amy will tackle with her advanced communication skillset and tech-savvy, adaptive thinking.
“We have no doubt that she will contribute to the region’s performance and deliver strong business results for our clients.”