Mindshare has won Booking.com’s media planning and buying business in the US and Canada, beating off competition from incumbent Wieden + Kennedy.

According to a report in AdWeek, Booking.com spent $91.5m on media in the US in 2014 (Kantar Media) and $5.8m in Canada (Nielsen and Evaliant).

Manuel Douchez, Booking.com’s brand director, said: “The Mindshare team impressed us with their people, research and insights, which we hope will lead to a groundbreaking media strategy that will drive differentiation for the Booking.com brand.”

Mindshare pitched against Wieden + Kennedy, which handles the creative account for Booking.com parent The Priceline Group’s www.pricelinegroup.com.

Booking.com was founded in 1996 in the Netherlands and was acquired by Priceline in 2005.