Mobile Advertising Industry 2011 Wallchart
Wallchart Methodology
M&M recognises that mobile is integrated across full service agencies. However, this Wallchart only shows agencies where mobile is the core offering, or represents more than 50% of the agency’s business (aside from advertising networks and operating systems - which have been editorially selected). Agencies are isted by primary function. All subscriber figures are gathered from operator brands.
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