Mobile World Congress 2016 | M&M Global

Mobile World Congress 2016

As if proof were needed, the near-100,000 people crammed inside Barcelona’s Fira Gran Via offered irrefutable evidence that mobile is driving the global business agenda right now.

Device-makers such as Samsung, HTC and Huawei rubbed shoulders with blue-chip brands including Ford and AT&T in pursuit of leadership in the mobile sphere. Even Mark Zuckerberg dropped in to enlighten Mobile World Congress attendees about Facebook’s plans.

M&M Global joined the crowds to seek out the most important mobile media and marketing trends – from virtual reality to mobile video – and interview industry leaders, including WPP’s chief executive Sir Martin Sorrell and AOL’s chief marketing officer Allie Kline.

Download your free copy of our MWC 2016 wrap report here

MWC wrap cover


Leave a Reply