As if proof were needed, the near-100,000 people crammed inside Barcelona’s Fira Gran Via offered irrefutable evidence that mobile is driving the global business agenda right now.
Device-makers such as Samsung, HTC and Huawei rubbed shoulders with blue-chip brands including Ford and AT&T in pursuit of leadership in the mobile sphere. Even Mark Zuckerberg dropped in to enlighten Mobile World Congress attendees about Facebook’s plans.
M&M Global joined the crowds to seek out the most important mobile media and marketing trends – from virtual reality to mobile video – and interview industry leaders, including WPP’s chief executive Sir Martin Sorrell and AOL’s chief marketing officer Allie Kline.
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