Media and Marketing, for the inside track on international media and advertising

LOCAL ACCOUNT MOVES

Seoul Government taps Carat

24 March 2010

The Seoul Metropolitan Government (SMG) has appointed Carat Hong Kong to its $25m international advertising account.

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Initiative claim BMW account win

24 March 2010

BMW Poland has awarded its media planning and buying business to Initiative’s Polish division.

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Maxus awarded BT business

19 February 2010

British Telecom (BT) has moved its estimated €86.3m UK media planning and buying account to Maxus.

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OMD bags PepsiCo Foods win

15 February 2010

PepsiCo Foods has assigned OMD to its media business in China.

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TMW clinches Saudi account win

12 February 2010

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Wrigley taps MEC in Southeast Asia

09 February 2010

Wrigley has appointed Mediaedge:cia (MEC) to its media business in Singapore, the Philippines, Indonesia and Malaysia.

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Amway appoints GroupM in China

28 January 2010

Amway has appointed GroupM for TV buying across its Artistry cosmetic brands in China.

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Unilever appoints PHD to China biz

27 January 2010

Unilever has appointed PHD to its media planning and buying business for Greater China.

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Hermès appoints MPG in China

27 January 2010

Hermès has appointed MPG to its media account for the entire Greater China region.

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Latin American account moves

24 November 2009

The last couple of months have been quite shaky for the Latin American media business.

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Molson Coors appoints Zenith in the UK

19 November 2009

Molson Coors has appointed ZenithOptimedia to its £15m media planning and buying account in the UK.

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MEC holds on to US IKEA account

17 November 2009

IKEA has retained Mediaedge:cia (MEC) to handle media buying and planning in the US following a six-month global review.

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Auto Trader appoints Aegis Media

16 November 2009

Auto Trader has appointed Aegis Media’s Carat and Diffiniti to handle its media planning and buying business in the UK.

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Rabobank appoint Initiative

14 September 2009

Rabobank has selected Initiative to handle its media business in the Netherlands.

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EDB appoints MEC

08 September 2009

The Singapore Economic Development Board (EDB) has appointed Mediaedge:cia and JWT to its global account.

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Lloyds Banking Group assigns MEC

08 September 2009

Lloyds Banking Group has appointed Mediaedge:cia to its £80m (€90m) media account.

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Merlin Entertainments appoint Mediacom

08 September 2009

Merlin Entertainments has appointed Mediacom to its €20m European media account.

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AXA UK picks Havas Media

21 August 2009

AXA UK has appointed Havas Media UK to its £40m (€47m) media planning and buying account.

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National Geographic Channel Abu Dhabi appoints PHD

21 August 2009

The National Geographic Channel Abu Dhabi (NGCAD) has appointed PHD as its communications planning agency, following a recent pitch.

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Daimler appoints MEC

21 August 2009

Daimler has handed its €144m German media business to Mediaedge:cia.

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Sentosa Leisure tap OMD

27 May 2009

The Sentosa Leisure Group (SLG) has chosen OMD Singapore to handle all its media duties.

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Gucci appoints Zenith in the US

20 May 2009

Gucci Group has appointed ZenithOptimedia to handle its $45m media business in the US.

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FirstGroup renews CBS contract

01 April 2009

FirstGroup has renewed its contract with CBS Outdoor to manage advertising on its fleet of buses across the UK.

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Vodafone hands Dutch business to Initiative

16 April 2009

Vodafone has handed its Dutch media business to Initiative following a six-way pitch.

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Zenith Media wins Mars China account

15 April 2009

Mars China has appointed Zenith Media to its $100m business.

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Home Depot awards Initiative expanded duties

27 April 2009

Home Depot in the US has added digital, newspaper and search duties to Initiative’s media duties.

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Tesco Lotus appoints OMD in Thailand

27 April 2009

Leading hypermarket chain Tesco Lotus has appointed OMD Thailand to handle its strategic business communications planning for Tesco Lotus.

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Tag Heuer appoints OMD Middle East

30 March 2009

Tag Heuer has assigned OMD Middle East to its media planning and buy account.

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Vodafone appoints Scholz & Friends in Germany

27 March 2009

Vodafone Germany has assigned Scholz & Friends to its €125m brand communication account.

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JCDecaux in Qatar win

18 March 2009

JCDecaux has strengthened its position in Qatar with a substantial contract win.

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OMD wins Henkel GCC account

16 March 2009

Henkel has appointed OMD to its GCC account for the 6th consecutive year.

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Modell's appoints Horizon

06 March 2009

Modell’s Sporting Goods has given all of its media buying and planning duties to Horizon Media.

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Host of wins for Initiative China

06 March 2009

Initiative has added Intel China, Pfizer and Grupo Bimbo to its list of clients in China.

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Wyeth hands pharmaceutical business to OMD Hong Kong

04 March 2009

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iris lands Brown-Forman business

04 March 2009

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Publicis Mexico scores hat-trick with three account wins

23 February 2009

Nestlé, The Home Depot and iconic Mexican brand Gruma have all handed their creative communications businesses to Publicis Mexico.

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Vichy apoints Publicis London

13 February 2009

Vichy has appointed Publicis London to help relaunch its products in the UK following a three way pitch against McCann-Erickson and Euro RSCG.

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China Mobile retains Zenith after four-way pitch

10 February 2009

China Mobile has retained incumbent media agency Zenith Media, following a four-way pitch with Mindshare, Carat and Universal McCann.

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Danone picks MEC in Romania

08 December 2008

Danone has handed its Romanian communications account to Mediaedge:cia.

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J&J splits pharmaceutical business in the US

21 November 2008

Johnson & Johnson is set to split its $110m pharmaceutical business in the US between holding groups Interpublic and WPP.

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Tesco stays with Initiative

21 November 2008

Initiative in the UK has retained Tesco’s €100m media planning and buying account.

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