Latest News

Shazam launches ‘Shazam Engagement Rate’ TV metric 19 June 2013 - Shazam has unveiled a new Shazam for TV advertising metric, Shazam Engagement Rate, to give brands a more accurate view of the effectiveness of their TV ad campaigns. Netflix gears up for launch in the Netherlands 19 June 2013 - Internet video streaming service Netflix is set to expand its European footprint with the launch of operations in the Netherlands later this year. Facebook reaches one million active advertisers 19 June 2013 - Facebook has reached a new milestone and now has one million businesses actively advertising across the social network. Consumers willing to share data in exchange for better ads 19 June 2013 - Forty-five percent of global consumers are willing to share personal information with brands in exchange for relevant ads, according to new research from IPG Mediabrands and Microsoft. Possible ties-up with Wildfire to boost social analytics 19 June 2013 - WPP-owned Possible Worldwide has reached a strategic partnership with Google’s social marketing division Wildfire to roll-out its Social Marketing Suite for Enterprise across Possible’s client base. Marriott Hotels unveils global ‘Travel Brilliantly’ campaign 19 June 2013 - Marriott Hotels is looking to position itself as ‘The Future of Travel’, kicking off with a brand new logo and the launch of its multi-year global ‘Travel Brilliantly’ campaign. WPP invests in mobile content platform Muzy 18 June 2013 - WPP is looking to boost its mobile capabilities having acquired a stake in early-stage US microblogging service Muzy, which focuses on mobile content creation. France 24 inks new distribution deal in the US 18 June 2013 - International news channel France 24 has reached a new distribution agreement in the US with Massillon Cable TV (MCTV), strengthening its footprint in Ohio. Mobile fuels acceleration in global ad spend 18 June 2013 - Global ad spend is expected to grow 3.5% in 2013 to reach $505bn, followed by 5.1% in 2014 and 5.8% in 2015, according to ZenithOptimedia’s latest Advertising Expenditure Forecast. Turn appoints Wolfgang Maasberg in global sales role 18 June 2013 - Cloud marketing platform Turn has appointed Wolfgang Maasberg in the newly-created global position of senior vice-president of sales and field operations.