Capital One and Microsoft partner for MSN UK campaign
01 February 2012
Capital One has teamed up with Microsoft Advertising in a year-long partnership for the MSN ‘Exclusives’ initiative.
The ‘Exclusives’ multi-platform campaign, developed by MediaVest UK, focuses on exclusive and original editorial content as well as live coverage of big stories and greater audience integration.
The campaign launched yesterday across all MSN channels and includes banner and pre-roll advertising, with Capital One sponsoring the delivery of exclusive web content and competition prizes for MSN UK’s users.
Several Capital One branded takeovers on the MSN homepage are also planned to coincide with product launches throughout 2012.
“Our brand partner will build a strong association with our new ‘Exclusives’ offering, and working closely with the editorial team at MSN we’re able to ensure all content is highly relevant to the site’s broad audience and also Capital One’s objectives,” says Microsoft Advertising head of specialist sales James Hayr.
“We are both proud and excited to have initiated and developed this unique sponsorship partnership between Capital One and Microsoft Advertising,” says MediaVest’s Kirsty Barnes-Spickett. “The strong relationships we hold with our clients enable us to see the potential benefits of sponsorship partnerships. In this case the partnership was very clear and so we took the first steps in approaching and engaging Microsoft Advertising’s interest. The partnership further emphasises our strong positioning within the social, media and digital space.”
David Hing, London