W Hotels unveils iPhone app
01 June 2011
W Hotels Worldwide has launched its global iPhone app.
The W app holds hotel booking capability for W Hotels worldwide, and features an integrated music platform with exclusive content, insider tips, fashion finds and ideas about “what’s new and next”. Guests will also be able to book rooms via the mobile app.
“The global iPhone application is a vital, new communication channel for W Hotels that allows us to further connect with our target audience, while bringing to life the passions of the W brand,” said Eva Ziegler, global brand leader, W Hotels Worldwide and Le Meridien. “Our savvy guests now have on the go information for all W Hotels, including access to W’s signature Whatever/Whenever service, as well as exclusive music content.”
W’s global music director, Michaelangelo L’Aqua, will act as the brand’s ambassador for what’s new and next in music. He is behind the music for the iPhone app, which will feature the newest DJ mixes and will be updated on an ongoing basis.
Jenni Baker, London