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Alterian acquires analytics firm

Alterian has acquired Intrepid, the international market research and social media analytics consultancy.

The acquisition will allow Alterian to expand client and partner support in social media marketing as demand grows for its social media marketing solution, Alterian SM2.

Intrepid has 40 staff based in Seattle, London and Ho Chi Minh City, and provides insights using social media data, enabling businesses to incorporate social media into their core marketing.

“The addition of Intrepid into the Alterian portfolio gives our partners and customers access to an extremely talented group of people with a deep track record in social media analytics and market research," said Alterian chief executive, David Eldridge.

Lynsey Barber, London