News

Digital ad spend surges

Digital ad spend has grown 47% according to the Rubicon Project’s online advertising report.

The Rubicon 20 index which monitors the performance of twenty premium websites, shows growth of 47% in the first half of 2010. This growth is attributed to increased online ad spend across the industry, as well as the strong growth of the REVV Marketplace.

Global growth is being led by the China and Middle East markets according to the report, as well as a growth in online audiences outside the US.

“Ad spend and revenue has both been strong and growing in 2010. Given the proliferation of solution providers and industry players to the market, all working to increase the overall flow of revenue from offline to online, this increase is no surprise,” said Kara Weber, vice president of marketing at the Rubicon Project.

Lynsey Barber, London