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M&M Global launches on Google Currents

M&M Global has launched on Google Currents, a move that will help the media and marketing news portal make its content more accessible on tablets and smartphones.

Google Currents requires users to download the application onto their smartphones or tablets (Android devices, or Apple iPhone and iPad). Users can then choose to follow their favourite publications/blogs, and browse, read and share favourite content, presented in a swipeable magazine format, particularly to benefit readers on the go.

Google Currents also allows for personalised ‘trends’, a method which captures articles, photos and videos and makes new stories surface as they unfold.

M&M Global offers data, insight and analysis to help media and marketing professionals effectively compete in the global advertising marketplace. For more than 23 years, M&M Global has provided commentary on the changes occurring in the media landscape, helping advertisers and their agency and media owner partners understand the market they operate in, and what they should do next.

The areas covered by M&M Global include issues such as cost, creativity, convergence, effectiveness, fragmentation, evolving business models, measurement and growth dynamics across the world. These form the global unifying themes of M&M Global’s content.

Click here to see the latest edition of M&M Global on Google Currents.

Devina Joshi, London