Video in print comes to Fortune
01 December 2010
Fortune is set to feature its first print ad featuring video technology in the 6 December European issue.
The ‘Video in Print’ technology will use a paper-thin interactive video player within a print advert, to showcase four short videos previewing CNBC’s Executive Vision television show and is sponsored by Credit Suisse. Readers the Fortune European edition will be able to watch video content straight from the printed page.
The advertisement was produced by MPGI Media Contacts in partnership with Fortune and Time magazine and the issue will be distributed to 2,000 executives across the world.
“Print advertising is more flexible than ever thanks to new and emerging technologies… We are proud to be setting new standards both in print and integrated advertising with our partners CNBC and Credit Suisse,” said Andy Bush, Publisher for FORTUNE and TIME, EMEA.
Lynsey Barber, London