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Bloomberg Businessweek expands globally

02 August 2011
Bloomberg Businessweek expands globally

Bloomberg Businessweek is extending its reach in Europe and Asia with the launch of two regional editions.

Both editions will feature content from the global version, as well as additional reporting relevant to the region. Local-language versions are already available in Chinese, Thai, Indonesian, Turkish and Arabic, and a Polish edition is to launch later this year.

“Bloomberg Businessweek has been consistently growing and we’re building on this strong momentum and reader demand to expand our audience in the European and Asian markets,” said Bloomberg Businessweek president, Paul Bascobert. “We’re excited to be able to provide our readers and advertisers with new, regionally-focused products by tapping into Bloomberg’s vast global network of editorial staff.”

Jenni Baker, London

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