People Moves

Vibrant Media hires global CTO

Contextual advertising specialist Vibrant Media has appointed former AOL and Advertising.com executive Tom Iler as its chief technology officer. 

In this global role, Iler will lead Vibrant Media’s technology strategy and execution, with a specific focus on innovation, automation, data optimisation, product management and development.

Prior to Vibrant, Iler was executive vice-president and chief information officer of Ascend One, where he was responsible for software engineering, business analytics, technology operations and project management.

Before that, he was senior vice-president and chief information officer at digital ad platform AOL Advertising/Platform-A. He also served as chief information officer of Advertising.com, where he led the company’s technology team.

“Tom’s prior experience leading technology for Advertising.com and AOL’s Platform-A contributes to his stellar reputation as a strong leader and gifted, creative thinker,” says Vibrant Media chief executive Cella Irvine.

M&M Global recently caught up with Cella Irvine in Cannes. Check out the following videos:

• Cella Irvine on putting the consumer first
• Cella Irvine, Allen DeBevoise and Charlie Crowe on media consumption
• Cella Irvine, Allen DeBevoise and Charlie Crowe on self-empowered consumers

Jenni Baker, London