People Moves

Weather Channel boosts mobile team

The Weather Channel has appointed E! Entertainment’s Jesse Goodman as director of business development, as it looks to increase its distribution of ad-supported mobile and web products in Europe.

Based in London, Goodman will report to international vice-president Mike Zarrilli. He will be charged with creating partnerships with mobile manufacturers, European mobile carriers, web portals and other digital media partners to extend the brand and service across the web, mobile, tablets and connected TVs.

Goodman was most recently new media manager EMEA at E! Entertainment, where he developed mobile sites and apps that resulted in more than10 million month page impressions.

“Jesse has a wealth of knowledge and experience in the field of digital media sales and business development and we are delighted to be working with him to raise the profile of The Weather Channel in Europe,” said Zarrilli. “His past results show that he is capable of negotiating great deals with media and technology businesses and can create exceptional relationships between brands.”

The Weather Channel recently teamed up with Westin Hotels & Resorts for the launch of its redesigned interactive 3D iPad app.

Dean Kelly, London