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Bloomberg Businessweek launches global campaign

Bloomberg Businessweek has launched an outdoor brand advertising campaign in a bid to promote the magazine’s personality and highlight its approach to global business coverage.

With the underlying message ‘Bloomberg Businessweek is fresh, venturesome and revolutionary’, the series of ads, which were developed by Bloomberg’s internal agency, feature a photographic image along with a single word in bold, each inspired by recent editorial content in the magazine.

A series of 10-15 second ad spots will run across 30 digital screens at London City Airport in the UK, as well as magazine sampling. Sheet posters will be displayed at national rail stations and on the London Underground.

“The initial themes of this global campaign – fresh, venturesome, disruptive – are reflective of the editorial coverage Bloomberg Businessweek offers, the personality of the brand, and our core audience,” says Bloomberg Businessweek head of brand marketing Carl Fischer. “The creative inspired by the magazine’s editorial brings that personality to life as we continue to innovate and expand in print, online and mobile.”

Jenni Baker, London