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Madbid.com expands offering in South America

Interactive social auctioning platform, Madbid.com is extending its reach to South America as it launches as a white label MrBidoo, a joint venture with MrBidoo International.

Already established in Europe, Madbid.com has joined forces with MrBidoo International to offer pay-to-bid auctions to consumers in Brazil. Further South American countries will be added later in the year.

“Our intention has always been to continue to grow and redefine social commerce boundaries and South America offers an interesting opportunity,” said Juha Koski, founder and managing director, Madbid.com. “Madbid.com’s success continues to grow, based on our ability to build auction communities around each local market. This joint venture is part of a strategic vision to develop Madbid.com; in exploring new avenues of social and e-commerce as well as expanding into new territories.”

South American customers will also be able to use Madbid.com’s ‘Sneak-a-Peek’ service, which launched in January. ‘Sneak-a-Peek’ is a paid-for service allowing bidders to keep an eye on their competitors’ actions.

Jenni Baker, London