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Heathrow extends iCrossing contract

Heathrow Airport has retained digital marketing agency iCrossing on a three-year contract for its affiliate, paid and search marketing as well as its online display advertising.

iCrossing has been covering the airport operators search marketing activity since 2006 and will manage all digital marketing under the new contract. The extension will see iCrossing charged with creating strategic, tactical and seasonal digital campaigns.

“We’ve worked with iCrossing on search marketing for the past five years and this extension of the relationship is a reflection both of the success of that activity and also of iCrossing’s breadth of capability,” said Heathrow marketing and insight director Nick Adderly. “There are enormous synergies to be had by combining digital marketing activities under one roof and we’re confident that iCrossing is the right partner to manage that consolidation.”

Dean Kelly, London