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Brighter Option eyes US growth

Ad software company Brighter Option has turned its attention to expansion in the US market by opening a dedicated US office.

The company, which develops Facebook ad management tool SAM, will see its US operations housed in San Francisco, California. The office will be headed up by its new managing director for North America Randall Lloyd, whose previous experience includes a stint as senior vice-president of sales at RockYou, and time at Google and eBay.

Randall will be tasked with building the company’s presence in the region and recruiting a team to support Brighter Option’s sales and marketing activities.

Brighter Option chief executive Peter Goodman said: “There is a massive opportunity in the US with the number of agencies and direct marketers looking for software to help them manage their Facebook advertising budgets.”

Josh Colley, London