FedEx Express reaches out to SMEs in next phase of campaign
Global express transportation company FedEx Express has launched the next phase of its ‘HALO’ ad campaign in which it aims to ‘deliver the human touch’ to small and medium businesses.
Entitled ‘FedEx. Solutions Powered by People’, the campaign highlights the challenges that small and medium enterprises (SMEs) face in terms of keeping team members committed to finding solutions whilst attempting to grow their businesses.
It highlights the dedication of its own team members around the world, demonstrating how daily actions keep businesses moving, whether large or small.
The campaign is being rolled-out in eight markets – Brazil, Canada, China, Germany, India, Mexico, Japan and South Korea.
‘FedEx. Solutions Powered by People’ has elements across print and online both pan-regionally and in local markets, as well as a series of pages on the fedex.com website dedicated to information for business leaders on innovative transport solutions.
“We understand logistics is nothing without teamwork and this campaign aims to showcase the people whose enthusiasm and expertise powers our international networks, infrastructure, technology and processes,” says FedEx Services senior vice-president, global marketing, Raj Subramaniam.
Jenni Baker, London