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Bowmore Whiskey ties up with Nat Geo

Bowmore Whiskey has announced an international partnership with National Geographic.

The six figure deal will include print and online elements, brand presence in their flagship London store, and sponsorship of the National Geographic International Photography Competition (IPC) in the UK and Sweden.

The partnership will commence with the launch of the IPC, in which amateur photographers from the UK and Sweden can enter photographs inspired by people, places and nature. Winners will get the opportunity to go to Islay, where Bowmore Whiskey is made, and their work will feature in a future ad campaign for Bowmore in the National Geographic magazine.

Kirsteen Beeston, international brands marketing manager at Morrison Bowmore, said: “Were delighted to be working with National Geographic, nature has always been at our core as the Bowmore spirit is shaped by Islays unique environment. Our brands share the same values, which are important to both Bowmore consumers and National Geographic readers.”

Lynsey Barber, London