People Moves

Kraft poaches digital expert from PepsiCo

PepsiCo is losing digital and social media specialist, Bonin Bough, to Kraft foods.

According to Ad Age, Bough will be taking a senior role managing consumer engagement at the food brand giant.

It is uncertain whether he will be associated with the grocery or confectionary part of the business when Kraft separates them out into two companies later in the year.

Joining PepsiCo in 2008, Bough helped to build its online presence at the South by Southwest and BlogHer events as well as through platforms Twitter and Foursquare.

He was named as one of the 100 Most Creative People in Business in 2011 by Fast Company.

David Hing, London