Prophet acquires (r)evolution
08 August 2012
Strategic consultancy Prophet has acquired up-and-coming Atlanta-based branding, marketing and innovation consultancy (r)evolution, for an undisclosed sum.
Founded in 2003, (r)evolution works with businesses to help them achieve growth through analytic-based strategies. Its marketing and brand strategy work is based on consumer insight-led thinking.
(r)evolution’s clients include AT&T, Amstel Light, Carlsberg, Crowne Plaza, Georgia-Pacific, General Mills, Dunkin Donuts, Heinz, Microsoft and Samsung.
The deal will allow Prophet to expand its footprint in the southeast US. (r)evolution’s offices and staff will remain in Atlanta, while its managing partners Brian Hankin and Brad White will become partners of Prophet.
“(r)evolution has carved out an excellent reputation in the last decade, helping businesses find that often-elusive link between strategic, creative, and innovative thinking,” says Prophet chairman and chief executive Michael Dunn. “It very much fits with the direction we at Prophet have taken and become known for –and further enhances the value we bring to our clients.”
The acquisition of (r)evolution marks Prophet’s third acquisition in recent years including German management consultancy Noshokaty, Döring & Thun (NDT) in 2011 and creativity and innovation company Play back in 2009.
Jenni Baker, London