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Philips launches new global campaign

Philips has partnered with the Grammy Award-winning Dutch Metropole Orchestra for the latest execution of its ‘Obsessed with Sound’ campaign.

The campaign, which promotes the quality of the Philips audio range and was created by Tribal DDB Amsterdam, gives the audience an opportunity to see and hear the Grammy Award-winning Dutch Metropole orchestra as they perform a specifically composed orchestral piece via a dedicated website. Throughout the performance users can single out any one of the 51 individual musicians to hear every detail of their musical contribution.

Users can also find out more about each musician, from their musical preferences to the precise number of music notes they play in the piece. Each musician also has a links to their personal blog and twitter feed.

The premise of the ‘Obsessed with Sound’ campaign is to hear every detail, executive creative director of Tribal DDB, Chris Baylis Amsterdam, says “In music, every single detail matters. The challenge of the campaign was to have visitors experience every detail of the audio piece, to highlight each and every nuance of sound.”

Dean Kelly, London