Rubicon Project brings Dirk Freytag on board
09 July 2012
Former AOL and Adtech executive Dirk Freytag has been appointed by ad technology company Rubicon Project to lead its activity across Germany.
The former Adtech chief executive and AOL senior vice-president, Freytag will be responsible for driving the adoption of Rubicon Project’s real-time trading platform Revv amongst premium publishers in the DACH regions.
Freytag will work on a consultancy basis with a remit to increase the adoption and usage of the Revv real-time trading platform in Europe, manage the German operations and expand the local team. He will report to Rubicon Project vice-president and general manager, international, Jay Stevens.
Freytag brings 14 years of senior sales and operations experience to the role. He was responsible for establishing 14 offices around the world at ad serving platform Adtech, and following its acquisition by AOL Advertising, ensured the integration of Adtech around the world. He also took on responsibility for strategy and product management for all advertising technologies in AOL.
“No-one else has as much domain expertise in the ad tech world, deep market knowledge, and the level of relationships and trust of major German publishers and sales houses as Dirk Freytag,” says Stevens. “His expertise in analysing organisations’ critical business requirements, identifying opportunities, improving service levels and increasing revenues will bring our German operations up to speed with those in the UK, France and APAC.”
Jenni Baker, London