News

French Connection app debuts

French Connection is to showcase its products to shoppers through a new iPhone app.

The app offers consumers the opportunity to browse fashion, view lookbooks, make purchases and share their activity on the app via Facebook and Twitter. It also features a birthday wish list and enables users to create picture conversations about potential or recent purchases, and share them across social media platforms.

Developed by Answer, the cloud-based app is designed to offer users easy access to the brand’s online offerings.

"Mobile commerce was the next step in our multi-platform digital strategy,” said Jennifer Roebuck, digital director, French Connection. “The cloud-based app model means that all data is in one place to power real-time functionality for our customers and overcome potential integration issues. For example, someone can start browsing online on their computer in the morning, try on in store at lunch and then checkout on their mobile to avoid queuing at the tills.”

Lynsey Barber, London