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Global internet ad spend grows by 12% in Q1 2012

Advertisers are increasingly moving their budgets online with global internet ad spend growing year-on-year by 12.1% in Q1 2012 according to Nielsen.

The quarterly Global AdView Pulse report showed that global ad spend is on the rise across all types of media, with television continuing to draw the lion’s share of advertising budgets. Ad spend across all media increased by 3.1% compared to the same period in 2011.

The Middle East and Africa saw a significantly increased focus in both television and internet ad spend. TV ad spend grew by 33.8% with internet growing by 35.2%. Radio advertising, which grew much less in most other regions, also grew by 21.1% in the region.

Latin America also saw rapidly growing ad budgets with a 31.8% growth in online ad spend and an 18% growth in radio advertising. It also had a 7.5% growth in TV ad spend and a 7.6% growth in print advertising, the second highest for the medium behind Asia Pacific with a 10.3% growth.

Outdoor ad spend was also popular in the Middle East and Africa with a huge 45.3% increase and also in Asia Pacific which saw a 21.1% increase. Europe however saw a decline of 1.2% for the medium.

Cinema advertising saw a decline in Latin America and the Middle East and Africa, but this was offset by a 27.1% growth in Asia Pacific.

Nielsen has a presence in approximately 100 countries. To compile its AdView Pulse report, it drew data from sources including Ibope, PARC, Ipsos and Mediamonitor.

David Hing, London