Orange & UEFA unveil UEFA Euro 2012 mobile app
12 April 2012
Orange and UEFA are extending their partnership to include the launch of an official UEFA Euro 2012 mobile app across eight platforms and in 11 languages.
The free app includes social networking, geo-location and augmented reality features. It provides up-to-date news about the teams and the tournament, live text commentaries, video interviews, highlights and statistics. Fans will also be able to share content via Facebook and Twitter.
It is available on eight mobile platforms including iOS, Android, Windows Phone, Blackberry, Bada and Java.
Additionally, fans attending the tournament in Poland and Ukraine will be able to access travel and city information. At the tournament, UEFA Fan Zones will be set up in Poland where fans can visit the Orange area to charge their phones and play interactive games.
The app is available across Spain, Poland, France, the UK, Slovakia, Romania, Austria, Luxembourg, Moldova, Switzerland and Armenia.
“A combination of UEFA’s football knowledge and Orange’s digital understanding has allowed us to create an exciting experience for supporters with the Official UEFA EURO 2012tm mobile application through the integration of tournament information, live match updates, the latest news as well as certain social media and geolocation features,” says UEFA communications director Alexandre Fourtoy. “We are delighted to have Orange as a partner to help us create new ways for fans across Europe to enjoy and share the passion of Europe’s finest national team football tournament.”
Last week, Orange selected Sony Mobile Communications as its official global handset partner to collaborate on activity around its UEFA Euro 2012 sponsorship.
Jenni Baker, London