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Time introduces digital subscriptions

Time Inc. has introduced digital subscription plans across its platforms beginning with Sports Illustrated magazine.

The ‘All Access’ subscription for Sports Illustrated includes magazine apps for the Samsung Galaxy tablet and android smartphones, as well as online issues.

A combination print and digital subscription is priced at $48 annually and $4.99 a month, or digital at $3.99 a month. Current print subscribers will have free access to the digital package for the remainder of their contract.

The magazine is keen to utilise digital platforms and has already been developed for iPad, and snapshot for Google Chrome.

“The new subscription options give consumers flexibility and the convenience they desire and ensures that our multiple revenue streams continue to grow," said Mark Ford, executive vice-president, Time Inc and president of its Sports Group.

Sports Illustrated currently has nearly 3.15 million print subscribers.

Lynsey Barber, London