Sony Pictures launches second screen app for Hannibal series
15 April 2013
Sony Pictures Television (SPT) Networks has unveiled a custom second screen app to accompany the international premieres of its new drama series Hannibal.
Developed by SPT Networks’ digital arm, the Hannibal app will initially be available in local languages to support the series on AXN channels serving Spanish-speaking Latin America, Brazil, pan-Asia, Spain and Portugal.
The app will be synchronised to each episode as it airs live, with additional audio watermarking technology to synchronise content during DVR or VOD playback. It will be available on iTunes for all iOS devices.
Features of the app include exclusive Hannibal content, character bios and behind-the-scenes footage. It will also have integrated social media elements to enable interaction in a hosted Hannibal community.
Hannibal is a new 13-part series, co-commissioned by NBC in the US, based on the infamous character Dr Hannibal Lecter from the Thomas Harris horror novels. It is part of a new initiative from SPT to commission high-end drama series for its portfolio of global channels.
The series will premiere throughout April on SPT’s networks in 63 countries and in 18 local languages around the world.
SPT has already reached a number of advertising deals to promote the show, including a range of joint marketing initiatives with national pizza chains in several Central European countries, a tie-up with Dyson in Spain and Portugal as a main sponsor of the show, and Sony Mobile’s sponsorship of the show in Central Europe to promote the Sony Xperia smartphone.
“SPT’s second screen Hannibal app will be a first for drama series in many markets, breaking new ground for pay TV,” says SPT executive vice-president, digital networks, Eric Berger. “Hannibal is bursting with additional material and storylines that enrich the viewer experience through this app and which, thanks to the technology now available, we can synchronise live to any schedule, anytime.”
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