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Broadbandchoices.co.uk starts European expansion

Broadband comparison site Broadbandchoices.co.uk has chosen digital marketing firm DC Storm to help it expand across Europe.

The comparison site has tasked the company with building an accurate picture of how each marketing channel contributes to its business growth as well as developing customer and purchase analysis tools.

DC Storm’s technology will allow for data to be aggregated and accurately linked to site visits and traffic sources.

“With 1.8 million customers a month, Broadbandchoices.co.uk is a significant presence in the price comparison space,” says DC Storm chief executive Seth Richardson. “As it continues to grow its business online and overseas, it is imperative that it has a clear understanding of where and how its marketing works best, how its consumers are interacting with it and how sales are generated.”

DC Storm was launched in 2004 and currently tracks more than 1,000 websites. Its clients have included Octopus, Alpharooms.com, Propellernet, Found and Steak.

“We have reached an important stage of business development, utilising several marketing channels simultaneously,” says Broadbandchoices.co.uk managing director Michael Phillips. “The ability to identify where resources can be best allocated will also help develop our plans to launch advertising campaigns in the future.”

David Hing, London