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The Weather Channel pushes global expansion

The Weather Channel has ramped up its international expansion by launching localised versions of its mobile app in approximately 40 different languages.

New versions of the US weather company’s iOS and Android mobile apps are rolling out around the world and upon the completed launch will support 34 and 40 languages respectively in 35 countries.

An app specially designed for Nokia’s Lumia range of smartphones has also been developed with a smaller language support, launching in seven languages. The app for the Windows Phone will sport augmented reality features unique to the platform.

As well as the app, the Weather Channel’s mobile site has also launched specialised sites for Spain, Germany, France, the UK and India.

"Mobile platforms are a key focus for us as we rapidly expand our global reach,” says The Weather Channel Companies vice-president of international Mike Zarrilli. “We want to grow and enhance the great brand we have built in the U.S. and continue to offer the most comprehensive, accurate weather information to all consumers, no matter what country they live in and what language they speak.”

In May, The Weather Channel redesigned its iPhone app to integrate local features as well as personal and social elements.

David Hing, London