Samsung pokes fun at Apple in latest ad
17 September 2012
Korean smartphone manufacturer Samsung is stepping up its competition against Apple, with the launch of a print ad campaign poking fun at the newly-launched iPhone 5.
The ad features the tagline ‘It doesn’t take a genius’ and goes on to list the specs of Samsung’s Galaxy S III smartphone against Apple’s iPhone 5.
Apparent in the ad, the list of features for the Galaxy S III smartphone is much longer than that of the iPhone 5, with its specs boasting features not included in the iPhone 5, such as NFC technology.
The Samsung device also beats Apple’s specs in terms of HD resolution, talk time and RAM.
The ad is currently running across various national and regional newspapers across the US.
The campaign comes following Apple’s second legal victory over Samsung in the US.
Jenni Baker, London